Prohibited Brewery is a small craft brewery in Exeter, ON operated by three brothers. Clint, Ryan, and Andrew Thompson are small town boys with big city tastes and are determined to make waves in the craft beer industry. They are pushing the envelope with innovative flavours and cutting edge technology. The company name and variety names are inspired by the Prohibition era of the 1920s.
Design a 473mL (tall boy) can for each of Prohibited’s first two varieties: Blind Pig (a Belgian Stout) and Whoopie (a Blonde Ale). Scheduled to be on LCBO shelves by January 2018. Adhere to alcohol packaging standards.
- Design and build two separate products for Prohibited’s new beer selections.
- Must be legible and eye-catching that it can stand out on shelving to attract customers.
- Create clean designs while keeping all the pertinent information accessible and attractive.
The final product is important in determining and matching what the client’s needs were, and the overall goal, but the process in getting to the solution is also vitally important. Here are a few that didn’t make the cut or aided in the final product.